LawnPro locks two-way texting with your customers behind a $249/mo tier and gates routing at $129/mo. LawnWire is in invite-only beta — Pro will be $99/mo flat at GA with no per-user pricing. The Pro+ roadmap (routing, two-way SMS, accounting sync, multi-crew) rolls out post-GA. Beta users get the working feature set free now, plus Pro+ items as they ship.
LawnPro's headline prices look reasonable — Startup at $39/mo, Grow at $129/mo. The problem is what you can't do at those tiers. Texting customers, syncing to QuickBooks, optimizing your route, automated late-payment reminders — these aren't optional luxuries for a lawn care business. And LawnPro locks most of them behind higher tiers or paid add-ons.
The real question isn't "what does each tier cost." It's "what tier do I need to do my actual job?"
Verified April 2026 from lawnprosoftware.com/pricing. Every feature here is included on LawnWire Pro at $99/mo.
| Feature | LawnPro Solo Free, 25 cust | LawnPro Startup $39/mo, 3 emp | LawnPro Grow $129/mo, 7 emp | LawnPro Plus $249/mo, 15 emp | LawnWire Pro $99/mo, flat |
|---|---|---|---|---|---|
| Two-way SMS + MMS with customers | ✗ | ✗ | ✗ | ✓ | Coming soon |
| Recurring invoicing (visit-based) | ✓ | ✓ | ✓ | ✓ | ✓ Included |
| Automated late-payment reminders | ✗ | ✗ | ✓ | ✓ | ✓ Included |
| Aged receivables dashboard | ✗ | ✗ | ✓ | ✓ | ✓ Included |
| Route optimization | Add-on | Add-on | ✓ | ✓ | Coming soon |
| QuickBooks Online sync | Add-on | Add-on | Add-on | ✓ | Coming soon |
| Wave/Xero/FreshBooks sync | ✗ | ✗ | ✗ | ✗ | Coming soon |
| Customer review requests | ✗ | ✗ | ✓ | ✓ | ✓ Invoice-footer link |
| Unlimited customers | ✗ 25 max | ✓ | ✓ | ✓ | ✓ |
| Online card payments (Stripe) | ✓ | ✓ | ✓ | ✓ | ✓ No markup |
| Mobile | ✓ Native app | ✓ Native app | ✓ Native app | ✓ Native app | ✓ Mobile-friendly web |
"Coming soon" features are on the post-GA roadmap. Beta users get them free as they ship. The planned model for two-way SMS at GA is fair-use messaging (3,000 messaging units/mo on Pro; 1 SMS = 1 unit, 1 MMS = 2.5 units; overage $15 per 1,000 units).
The texting gap is the one nobody talks about. Every residential lawn customer today expects to text their lawn care provider — "skip next week, we're on vacation," "can you move tomorrow's mow to Thursday," "your guy left the back gate open." To actually reply to those messages on LawnPro you need the Plus tier at $249/mo. LawnWire's plan: two-way SMS on Pro+ at a price point well below LawnPro Plus once it ships.
Here's what each tool will cost at GA. Beta users get LawnWire free while we work with early operators.
| What you need | LawnPro tier | LawnPro cost | LawnWire tier | LawnWire cost | You save (per year) |
|---|---|---|---|---|---|
| Just basics (invoicing, scheduling, fewer than 25 customers) | Solo (free) | $0/mo | Core | $29/mo | LawnPro wins by $348 |
| 25+ customers, basic invoicing | Startup | $39/mo ($29 annual) | Core | $29/mo | LawnWire saves $120 |
| Late-payment reminders, aged receivables, customer-channel preferences, branded invoices | Grow | $129/mo ($99 annual) | Pro | $99/mo | LawnWire saves $360 |
| Above + post-GA roadmap (2-way SMS, routing, accounting sync) | Plus | $249/mo ($199 annual) | Pro+ | $199/mo | LawnWire saves $600 |
LawnPro wins exactly one row: a brand-new solo operator under 25 customers gets LawnPro Solo free vs. LawnWire Core at $29/mo. Past that — even at the next tier — LawnWire Core ($29) beats LawnPro Startup ($39). LawnPro's per-employee tier caps mean a growing crew climbs the ladder faster than the pricing card suggests; LawnWire is flat with no per-user math at any size.
LawnPro pricing verified April 2026 from lawnprosoftware.com/pricing.
"My customer texted me and I can't reply through the app."
LawnPro's Plus tier is the only one with two-way SMS. On every cheaper tier, texts either don't come through or you have to respond from your personal phone — which fragments customer history across two places.
Two-way texting (SMS + MMS) is on the post-GA Pro+ roadmap — the planned model is fair use up to 3,000 messaging units per month on Pro and 5,000 on Pro+, covering typical lawn pro volume with headroom. Once it ships: customer texts, your reply, and every message thread lives on the customer's record. Beta users get it free as it ships.
"I keep getting nickel-and-dimed on add-ons."
LawnPro's pricing page shows a tier price, but to run your business you end up paying extras: routing add-on, ACH add-on, QuickBooks sync add-on, review request add-on. The effective monthly cost is 30-50% higher than the headline.
Pro at $99/mo includes everything that's working today: aged receivables, automated late-payment reminders, customer-preferred-channel notifications, branded invoices, custom roles. Pro+ at $199/mo will layer in route optimization, two-way SMS, and accounting sync (QuickBooks Online, Wave, Xero, FreshBooks) as those features ship post-GA. No add-on nickel-and-diming — you upgrade to the tier when you need its features. Beta users get everything free while we ship.
"My bookkeeper doesn't use QuickBooks."
LawnPro is built around QuickBooks as the accounting integration. If you're on Xero, Wave, or FreshBooks — which most modern small businesses prefer — you're on your own. CSV export, manual import, double entry.
Native sync to Wave, Xero, and FreshBooks (Pro+) and QuickBooks Online (Pro+) is on the post-GA roadmap. Once it ships: invoices fire in LawnWire, land in your accounting tool automatically, zero double-entry. Beta users get all of it free as it ships.
LawnWire is in invite-only beta. At GA: Pro $99/mo flat with the working feature set; Pro+ $199/mo flat layers in routing, two-way SMS, and accounting sync as the post-GA roadmap rolls out. Free for beta users while we work with early operators.
Request Beta InviteWe're not going to pretend LawnPro never wins. Here's when it does:
LawnPro Solo is genuinely free and covers the basics. If you're just starting, haven't hit 25 customers yet, don't need to text customers, and want to spend $0/mo while you figure out if the business is viable — Solo is a legitimate starting point.
Caveat: you'll outgrow it fast. Plan the migration path.
If you're locked into QuickBooks and your accountant won't touch anything else, LawnPro Plus at $249/mo has direct sync included today. LawnWire's QuickBooks Online sync is on the post-GA Pro+ roadmap; until it ships, you'd export invoice/payment CSVs.
LawnPro has been around for years and has a loyal customer base. If you've already learned the product, your crew uses it, and the feature gates don't bother you, there's no urgent reason to switch. Switching for its own sake is just friction.
LawnWire is in beta (2026). LawnPro has been in market longer. If stability-through-years-of-use matters more to you than feature set or price, that's a fair reason to stay.
LawnPro's customer and job export gives you the full data set as CSV in minutes.
Upload the CSVs. Our importer maps the fields. Customers, service history, and notes come across intact.
Connect Stripe, set up recurring mows, configure customer-channel preferences. Cancel LawnPro when you're comfortable.
LawnPro's Solo tier is free but caps at 25 customers and one user. Startup is $39/mo (or $29 annual) for 3 employees but locks out ACH, route optimization, and QuickBooks sync — those are paid add-ons. Grow is $129/mo (or $99 annual) for 7 employees and unlocks routing and ACH. Plus is $249/mo (or $199 annual) for 15 employees and is the only tier with two-way text messaging with customers. Most real operations end up on Grow or Plus: $129-$249/mo.
Two-way SMS text messaging is locked behind LawnPro's Plus tier at $249/mo ($199/mo annual). Lower tiers may send one-way automated messages but cannot receive or respond to customer texts. LawnWire's two-way SMS + MMS is on the post-GA Pro+ roadmap; the planned model is fair use up to 3,000 messaging units per month on Pro and 5,000 on Pro+ (1 SMS = 1 unit, 1 MMS = 2.5 units; overage $15 per 1,000 units) at a price point well below LawnPro Plus. Beta users get it free as it ships.
QuickBooks sync is a paid add-on on LawnPro Solo, Startup, and Grow — it's only fully included at the Plus tier ($249/mo). LawnWire's QuickBooks Online sync and Wave/Xero/FreshBooks sync are on the post-GA Pro+ roadmap. Beta users get all of them free as they ship.
Yes. LawnPro lets you export your customer list and service history as CSV. LawnWire imports that directly. Most operators are fully migrated within a day with full data intact.
LawnPro's Solo tier is genuinely free but caps at 25 customers and one user, and it doesn't include route optimization, ACH payments, or two-way text messaging (those are paid add-ons or higher tiers). For a brand-new solo operator with fewer than 25 customers who just needs basic invoicing, it can be a fine starting point. Anyone past 25 customers, or who needs to text customers or take ACH payments, will have to upgrade quickly.
SMS and MMS infrastructure costs money to operate — each message has a per-message carrier fee. Most lawn care tools either pass that cost through directly or bundle it into pricing. LawnPro chose to include it only at Plus ($249/mo). When LawnWire's two-way SMS ships post-GA, the planned model is fair-use messaging at a price point well below LawnPro Plus, because two-way texting is table stakes for running a residential service business.
LawnWire